The Massage Heights


We are a family dedicated to the well-being of the people we serve. Massage Heights is a true family business. From the family members and friends who helped build the company and work together today in the corporate offices in San Antonio, Texas to the 100 plus Retreat families throughout the United States and Canada. It’s not just what we say we are, it’s who we really are.

Wayne Evans, Co-Founder portrait

Wayne Evans, Co-Founder

Director of Human Resources and Wellness Programs

Wayne co-founded Massage Heights with the love of his life and business partner, Shane. In addition to his HR and Wellness Programs work, Wayne oversees operations of the company-owned Retreats. A devoted father and relentless Crossfitter, he ranked 4th in the Master Division/Fittest Games and holds a 367 world ranking. Wayne has stablished strong core values, which he believes are essential to running a business, organization, family and building relationships.

Shane Evans, Co-Founder portrait

Shane Evans, Co-Founder

Founder and President

Shane co-founded Massage Heights in 2004 with her husband Wayne. Today she is responsible for the company’s services, products and programs, and also helps develop strategic initiatives. Shane feels whole when balancing a busy career with family life, supporting her children and husband in their passions: exercise, art, dance, horseback riding and sports. She also relishes getting frequent massage, reading, hot yoga, running, and group CrossFit classes.

Glenn M. Franson portrait

Glenn M. Franson


As one of three Massage Heights principals (and Shane’s younger brother), Glenn advises and motivates the leadership team and creates new avenues to keep the company on the leading edge of the massage industry. Golf, gardening, outdoor activity, a thirst for knowledge, and a love of people and their diversity help Glenn balance work with relaxation. Having suffered a major injury, he knows personally the healing benefits of regular therapeutic massage.

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Daniel Jaramillo, LMT

Director of Industry Relations and Development

Daniel’s background includes family traditions in healing arts, so his passion for massage therapy may be genetic! Before becoming Director of IRD, Daniel excelled in specialized areas of therapeutic massage. Today, he develops strategies to recruit the industry’s best massage therapists and assists with operations, brand representation, product R&D and Team Member development. Daniel hits the gym, runs and bikes, practices deep breathing and meditation, and regular therapeutic massage.

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Nichole Velez, LMT

Training and Development Manager

Nichole’s massage therapy career path began when she was a performer at Six Flags Fiesta Texas where fellow artists would ask for massage, because she had “the strongest hands”. After completing her CMT education, Nichole joined the Massage Heights Team, working as a Lifestyle Consultant, Assistant Retreat Director and Massage Therapist until taking her current position. She balances her life with hot yoga, running and regular massage.

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Katherine Palmer, Licensed Skin Therapist-Licensed Esthetics Instructor

Director of Industry Relations

Katherine balances a busy career with a busy personal life. She and her husband are rising two musically-gifted children and a couple of scrappy canines. During her career with us, Katherine has focused on Esthetics and skin therapy. She is a licensed Esthetician, Licensed Esthetics Instructors and Certified dermalogica Expert. As a vital part of our Corporate Team, she keeps operations running smoothly. She stays fit with walking, 7-Minute Workout and regular massage.

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Giovannie Hoff

Director of Training and Development

Giovannie began her career with us as a Retreat Director, then joined the corporate team as a Software Support Specialist. Today, she is passionate about teaching new Team Members how to create a successful Retreat for Guests and Team Members. Giovannie just completed her degree in Sociology/Psychology, adding to the skillset she offers our Team and Guests. She balances her life with regular massage therapy and relaxing with her husband and family.

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