One of the exciting aspects of choosing a career in Massage Therapy is the ever-changing dynamics of the industry. Although those who work in the industry understand the myriad of health benefits that massage can achieve for our clients, this knowledge is still being spread to the public at large. As more people incorporate Massage Therapy into their wellness routine, we can expect various changes in our industry. Here are some of the industry trends to anticipate in 2016:
Clients Want Personalized Services
Gone are the days of cookie-cutter products or services—especially when it comes to one’s wellness. Clients now require personalized experiences relating to their health and skincare needs. This means that Massage Therapists must offer a wide variety of massage types (called modalities) and options that can be personalized for each individual’s needs. At Massage Heights, we are well equipped to meet this growing trend by offering our Members a customized massage each and every time, along with Elevations to further personalize the experience.
Focus on Preventative Health
Massage was once only prescribed as a treatment in response to an injury or health condition. However as of late, more and more medical professionals recommend Massage Therapy to their patients as a preventative option to maintain health instead of merely treating existing problems. This means more clients will utilize Massage Therapy for overall health benefits, not just for pain or injury treatment. This trend will affect the types of clients you will see and how you will approach their treatments.
More Men Want Massage for Health Benefits
For many years, women capitalized on the benefits of Massage Therapy more often than men. In a survey done by the American Massage Therapy Association (AMTA), 43% of women had a recent massage compared to only 25% of men. However, the number of men seeking Massage Therapy is growing. Men are becoming more proactive about their health and are more likely than ever to benefit from Massage Therapy for medical reasons. In 2016, expect to see more male clients including Massage therapy into their wellness routine.
More Demand for Massage Therapists
With more research and studies touting the benefits of Massage Therapy, the industry continues to grow and expand. This is great news for anyone considering becoming a Massage Therapist and for those of you currently working in our industry. The U.S. Bureau of Labor Statistics predicts an increase of 23% in Massage Therapist jobs between 2012 and 2022, with 30,000 jobs created during that time period. 2016 is right on schedule to offer more opportunities for anyone in this growing industry!
Are you looking for a place to practice your skills in the Massage Therapy industry? We welcome you to join our family at Massage Heights! We offer an inviting community of Team Members dedicated to the health of our Guests, along with competitive benefits, work/life balance and ongoing education to keep you growing in your career. Contact us today to learn more about becoming a Massage Therapist at one of our Retreats.